Orientation of letters and flats need to be addressed prior to design.
Make sure the stock you use for postcards is at least .007 inches
and the stock for self-mailers is at least .009 inches thick. Thinner
stock will result in loss of the automation discount for postage.
Make sure the size of your mail piece falls within aspect ratio
to retain automation discount for postage. If length of the piece
divided by height of the piece falls lower than 1.3 or higher than
2.5, then the piece is out of aspect ratio.
Do not use dark colors or a busy background in the address area
of a piece. It could interfere with the ability of the equipment to
read the address and make the piece unmailable.
Consider adding a personal touch to your next direct mail letter
by adding names and/or other variable information. Personalization
creates a feeling of one-on-one communication and helps engage the
recipient. Talk to your Pittsburgh Mailing representative about personalization
options.
To get the most from your mailing lists, keep them updated. A clean
and updated list will yield a better response by targeting the best
leads, reducing postage costs, and helping to keep production costs
in check.
